Due to gender-based violence and continually rising transphobia, trans and non-binary people face a shorter life expectancy.
Launched on Transgender Awareness Week, we celebrated the joy and resilience inherent to their existences to advocate for more.
The film created a coalition of allyship: The United Nations Educational, Scientific and Cultural Organization (UNESCO) is using it to advocate for trans rights globally; $200,000 of of federal government funding was granted to fight anti-trans hate; and over $200,000 of media was donated across broadcast, OOH, and social to amplify the message. LLB writer Jordan Won Neufeldt also shared a moving follow-up to her initial coverage of the campaign with the piece The Greatest Piece of Advertising I’ll Never Watch Again… and Other Things.
Short Life Stories stars our ✨ stars ✨ Kiara-Kumail, Rhys Whitham, and Max Delroy.
More coming soon
Visit shortlifestories.ca to learn more
Awards
Clio Awards - Silver 2x & Shortlist 3x
Client - White Ribbon
Associate Creative Director - Ana Segurajauregui
Creative Director - David Mueller
Executive Creative Director - Debbie Chan
Chief Creative Officer - Joseph Bonnici
Producer - Katie Link
Director - Angie Bird
Editor - Izzy Dean