#HomeCourtDunkOff

When the NBA announced they were finally returning after a covid suspension, MilkUP celebrated by encouraging Gen Z fans to join in on the dunks from home.

 

We partnered with local stunt dunkers to show off epic milk dunks in the campaign’s OLV and social content. Toronto Raptors sportscaster Jack Armstrong even lent his voice in a custom TikTok sound for our #HomeCourtDunkOff Challenge, which was then kicked off by a star cast of influencers (including the The Raptor 🦖).

 
 

Client - Dairy Farmers of Ontario
Copywriter - Ryan Chiasson
CCOs - Dave Federico & Josh Budd

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